Home » Agile Monetisation in the Enterprise 5G World
Event Start Date: 23rd September 2021
Event End Date: 23rd September 2021
Time: 2:00 pm
Address: Online webinar
MDS Global, in collaboration with Telecoms.com, are hosting a webinar on the 23rd September, at 14:00 BST, on Agile Monetisation in the Enterprise 5G World.
The enterprise market promises the greatest returns on 5G investment. However, CSPs operating with legacy BSS stacks designed for the consumer market will struggle to support new B2B services enabled by 5G and IoT, and to serve these customers effectively. Some operators may embark on lengthy digital transformation journeys to add B2B capabilities to their consumer-oriented stack, but this approach is likely to prove unsuccessful.
Firstly, the enterprise market is very different from the consumer market as enterprise sales are complex and customised, with negotiated pricing, so serving this market requires a fundamentally different approach to doing business. Secondly, digital transformation projects can be extremely complex, and are prone to finishing over time and over budget, or even failing altogether.
In this webinar, we explore:
- The enterprise 5G opportunity
- Why a consumer-oriented BSS stack isn’t suitable for the enterprise market
- Why digital transformation projects often fail
- The alternative to digital transformation