In a recent interview with The Fast Mode, John Burton, CEO of MDS Global discusses the differences between AI-driven decision intelligence and traditional business intelligence, emphasizing AI’s forward-looking capabilities and potential for automation.
He outlines how AI assists in churn reduction by predicting future trends, customer segments, and the impact of different strategies. John then explores the company’s business value calculator for Decision AI, which was unveiled at DTW23 – Ignite.
When asked about the advantages of a cloud-native architecture, John explains how it enables scalability, cost efficiency, and faster deployments. He mentions that MDS Global’s cloud monetization platform offers significant flexibility and integration capabilities, making it a valuable solution for telcos.
John also looks at the historical focus on eSIM profiles in IoT devices, the growing trend of eSIM adoption in travel services and how MDS Global has developed an eSIM lifecycle orchestration platform to support these trends.
Lastly, John elaborates on MDS Global’s newly launched Customer Experience Platform, which aims to offer a comprehensive and iterative approach to digital transformation. The platform includes modern user interfaces, accessibility compliance, and a progressive web application technology that enhances subscriber experiences across all devices.
View the video interview