Drive more profitable customers:
Leverage AI-powered decision intelligence to predict behaviour, optimise lifetime value, and reduce acquisition cost.
Research by McKinsey shows only 5% of telcos* are unlocking the full potential of analytics and data-driven personalisation to achieve true competitive advantage and maximise revenue growth.
When personalised customer experiences are proven to lead to more profitable outcomes, you need more than a generic business intelligence solution. And past experience is not always an indicator of what will work in the future.
While telco decision makers have access to vast amounts of data, the challenge remains: how to leverage it effectively to boost customer acquisition, drive service revenues, and reduce churn.
What is needed is the ability to combine up to the minute customer, competitor and market data to provide actionable insights and predict outcomes without unsustainable costs.
What is needed is MDS DecisionAI.
The Solution: MDS DecisionAI
DecisionAI is a Software as a Service (SaaS) platform designed specifically for telecoms businesses, to help commercial, marketing, customer experience and sales teams make critical investment decisions easily, rapidly and accurately.
It is an AI-powered decision intelligence platform that makes decision-making for telcos simpler and more successful, by replacing gut feel with up to the minute insights across customer, competitor and market data.
All this information is included in the service and is readily available through a simple to use web tool, which gives users a visual summary of what is happening, allowing them to see AI generated forecasts, and access AI generated predictions on the optimal acquisition mix, customer cross sell, upsell and churn propensities.
The insights are actionable, enabling users to make critical commercial decisions fast, and trial new marketing approaches through experimentation. Outputs can be integrated into your preferred platforms and customer channels.
With proven ability to reduce acquisition costs by up to 50%, increase cross-sell uptake by up to 15%, and slash churn by up to 30%, MDS DecisionAI delivers actionable insights that move telcos beyond knowing what has happened to predicting what is possible.
Key Components
Planning and Reporting
Easily track daily updates on performance against key KPIs. Access daily updates to long range AI generated forecasts built around your specific key KPIs such as acquisition, retention, churn, spend, products per customer and bad debt. Track and annotate anomalies to enhance understanding of performance and seasonality.
Predictive Insights
AI-powered Decision Intelligence helps drive more profitable customers via the ability to predict customer behaviour, tailor activities and offers, and model likely campaign outcomes before taking action. Insights can be overlaid with competitor insights to determine strategies and further enrich the data used to make decisions.
Experimentation
Small scale testing to validate AI insights and treatments to improve the probability of success. Rapidly build campaigns based upon the predictive modules and run experiments across subscriber cohorts using different digital channels to determine the potential impact before the real campaign is implemented.
Key Benefits
Get more customers and reduce acquisition costs 
By combining facts on your marketing spend with analytics data and budget information, MMM plots the channels that drive the best acquisition for the available budget. As it’s powered by AI, you can optimise channels monthly. Plus, you gain the ability to rapidly react to market changes, competitor share of voice and seasonality.
Reduce churn
MDS DecisionAI allows telco marketers to target the right customers at the right time with the right offer based on AI-generated propensity scores.
The churn module has been specifically designed to empower telcos to easily test and automate campaigns that target customers who are most likely to leave – be it due to competitor actions, service problems or value perception. It also creates the opportunity to identify and remediate factors within your control that could lead to customer churn.
Increase your average revenue per user (ARPU) and customer lifetime value
MDS DecisionAI takes data inputs from across your organisation and combines it with market and behaviour insights to identify which customers will value (and be willing to pay for) additional services such as multi-play offers, bundles and family plans. Crucially, it allows telcos to pinpoint when customer propensity to buy is highest so you can target accordingly.
Hyper-personalise customer engagements for maximum impact
MDS DecisionAI builds hyper-personalised brand association by providing an environment that includes tools to test and build marketing campaigns based on the specific needs of individuals. The AI-powered learning process means you can test and identify the most effective combination of targeting, offers, creative and channel before switching to an automated always-on campaign process.
Optimise performance through real-time visibility
The performance board provides a daily overview of performance on each of your critical key performance indicators (KPIs). The forecasting module updates daily so you can see precisely where you are tracking against target and ascertain whether you need to make interventions in order to course correct.
Outpace the market
MDS DecisionAI connects market-level enrichment data such as tariffs, handset pricing, geo-demographic data and even movers’ data to existing datasets. This provides commercial and marketing teams with insights into new opportunities via a 360-degree view of the forces that may impact customer behaviour, loyalty and purchasing decisions.
Benefit from AI-driven decision intelligence cost effectively within 90 days
It uses a SaaS licence model so there are no integration costs, and our well-defined and proven customer set up process provides a fast start for sustained customer outcomes. Typically, it takes 60 days for organisations to get insights and 90 days to become data driven.
The lifetime of every licence comes with managed service support so you can adjust your strategy as market and customer needs change.
